Beauty Tech

APP REVIEW – Beautylish: Learn How to Create Your Own Look


APP REVIEW – Beautylish: Learn How to Create Your Own Look

When it comes to beauty and cosmetics products, the number of trusted e-commerce health & beauty websites are overwhelming with all the offers, brands, and options. In this review, we will look at one of the most reviewed online cosmetics shops, Beautylish.

Beautylish is a social cosmetics commerce website for the beauty industry that enables its users to share beauty-related content with other users. The content includes advice, tips, comments, tutorials, reviews, and more. Beautylish has built a community around sharing and helping others while committing to deliver beauty products of well-known brands in unique packaging.

The app is available via the company website, through the app store, and in the play store. But the latter is available exclusively in Australia.

shopping, beauty, cosmetics,Beautylish, app

Who Runs Beautylish?

You may be curious about who is behind this unique brand and you’re not alone. The creators of the company come with plenty of experience in the market and it shows.


Nils Johnson: CEO & Chief Merchant

Nils Johnson is a Co-Founder of Beautylish, Inc. He has quite the resume and serves as an advisor at FlutterScape, Inc. while also serving as the Chief Executive Officer and Founder of makeup and cosmetics review community Beautylish. Nils is also an angel investor through Y-Combinator. His investment portfolio includes many well known companies in early stage startups, including KissMetrics, Twitter, Hipmunk, Blippy, WePay, RethinkDB, and Mochi Media.


Vu Nguyen: Co-Founder

Vu Nguyen is a Co-Founder of Beautylish, Inc. He serves as Chief Operating Officer, as well. He previously worked as the CO-Founder and V.P. of Business Development Strategy at Crunchyroll, and was also the V.P. of engineering at hot or not. His new startup has provided plenty of room to expand his interests.

With their combined expertise, the founders of the company have created one of the most thought-out beauty apps on the market.

Beautylish: Functionality and Audience

The Beautylish site has tutorials and tips. Makeup fanatics share what they like and don’t like about certain products, techniques, and makeup lines, making this a very interactive community. The demos also allow fans to learn how to use specific products, which may then be purchased on the site. Beautylish is designed for use by all cosmetics lovers and ships to many countries. Check out where their products can be purchased from:

  • Australia
  •  Austria
  •  Bahrain
  •  Belgium
  • Brazil
  •  Bulgaria
  •  Canada
  •  China
  •  Colombia
  •  Croatia
  •  Cyprus
  •  Czechia
  •  Denmark
  •  Estonia
  •  Finland
  •  France
  •  Greece
  •  Germany
  •  Hong Kong
  •  Hungary
  •  Indonesia
  •  Ireland
  •  Israel
  •  Italy
  •  Japan
  •  Kuwait
  •  Latvia
  •  Lithuania
  •  Luxembourg
  •  Macau
  •  Malaysia
  •  Malta
  •  Mexico
  •  Netherlands
  •  New Zealand
  •  Norway
  •  Philippines
  •  Poland
  •  Portugal
  •  Qatar
  •  Romania
  •  Russia
  •  Saudi Arabia
  •  Singapore
  •  Slovakia
  •  Slovenia
  •  South Korea
  •  Spain
  •  Sri Lanka
  •  Sweden
  •  Switzerland
  •  Taiwan
  •  Thailand
  •  UAE
  •  U.K.
  •  U.S.

The site sees roughly 2.3 million visitors each month and continues to grow at a rapid rate.

shopping, beauty, cosmetics,Beautylish, app, country

Why You Might Want to Use Beautylish

The Beautylish community is one that is constantly expanding, but it’s not just another shopping site. The company has many pros to offer to its community.

One of the biggest draws is the ability to save and share products or tips to the user’s social media profiles. Not only does this keep the information easily accessible, it also works as a viral marketing method.

As a one-stop-shop for visitors, Beautylish offers everything from makeup and nail products to hair products and accessories. They also provide affordable shipping for any orders under $35, while most countries receive free shipping if the order surpasses $35. It’s also easy for shoppers to purchase multiple brands at one time, without needing to visit multiple sites.

For many users, the ability to buy everything you need in one place is a big bonus, but the fact they can also find great content helps, too.

The Downsides

Of course, there are downsides to everything in life, and Beautylish is no exception. Perhaps the biggest issue is the fact that the app is not available for Android. This means it limits the people who can access the site via app to those with Apple products.

A few customers have also complained the site lags for them and you may find that it is difficult to access certain community threads. There are also some outdated threads, but this isn’t a big issue, since there is also plenty of fresh content.

Finally, some customers find it annoying that the currency doesn’t adjust to their country’s currency. Again, this isn’t a big deal, but it can be mildly irritating.

Shipping Options

When it comes to pricing, this is a beauty company that is focused on value. Within the U.S., for example, Beautylish offers free shipping on all orders over $35. Orders under the minimum amount are shipped for a $5 flat rate. The company offers two options, FedEx Express, for fast 2 day shipping, and FedEx Ground, where you’ll receive your order within 3-5 business days.

For customers outside of the United States, there are still plenty of deals provided on shipping. The exact discount will depend on the country.

What Customers Have to Say: Popular Reviews

What are people saying about Beautylish? When you look at the app store, you’ll find that the ratings are overall, fairly good. Once customer had the following to say:

“Great products, quick shipping, luxe packaging . Placed two orders so far and immensely happy. Arrived super fast, and can we just talk about the care taken to wrap up their product? Just adorable. The first time I ordered, they sent a sample of a shampoo. I thought – whatever, that’s nice, I’ll try it. One use and I’ll never be the same! I highly recommend Oribe Gold Lust! Which incidentally was my second purchase along with a Jeffree Star Velour Liquid Lipstick. And another free sample from Bioderma – can you guess what my next purchase will be? Lol! I’m living for this company.” – kmann.

shopping, beauty, cosmetics,Beautylish, app, great,

This pleased customer was not alone. Another happy client, calling herself Jillyan, said: “Wonderful!! I’ve never enjoyed shopping for makeup online. You almost always have to go into the store to get the full effect of the product. However, I stay busy at home with kids and my work. So going to the store to play in makeup for two hours while the kids run around putting their fingers in everything is NOT ideal! Beautylish is the answer to all of my prayers! They will show you what the formula looks like on your skin tone, and provides you with reviews from other clients and beauty experts to help you make a decision on what’s best for you. It’s the most helpful beauty app I’ve ever purchased. I don’t use my Sephora app at all since purchasing from my Beautylish app. Not only did I receive excellent customer service, perfect colors, beauty expert assistance- I also received a HAND WRITTEN thank you note with my package!!!! You will never regret a purchase from Beautylish.”

On the Play store, the app has even higher ratings and you’ll find happy customers explaining how this is their favorite makeup app. Some even share their preferred makeup purchases.

When it comes to social media, the company’s Facebook page has nearly 1,000 ratings for an average of 4.5 out of 5. “I was so pleasantly surprised when I received my order. Not only they gave me the lowest price in the market for my products, didn’t charge any extra fees nor shipping, but they wrapped everything oh so delicately! with little friendly cards and a special mini gift and a beautiful velvet bag… Oh I loved it! I’ve been shopping online for a while and I never felt such care and love for the customers and their orders like with this company. They were amazing!” – Cathy S.

Another customer had this to say: “I just got my first order from Beautylish and believe me I’ll be ordering again!! From the beautiful careful artistic packaging, to the sample haircare included to the two-day FAST shipping I’m BEYOND impressed. The products were exactly as I ordered and the whole experience has been wonderful.” – Lucinda S.

As you can see, Beautylish is well liked among users and has some excellent reviews.

Similar Apps to Beautylish

While Beautylish is not the only makeup app or site out there, it is certainly a top contender. However, we would be remiss if we didn’t mention the competition.

Glossier offers a wide range of products for face and body, including fragrances, makeup, and more. The brand uses real-life inspiration to come up with solutions for skin care and also provides free shipping sometimes.

Kiehl’s Kiehl’s LLC is a U.S.-based beauty retailer offering skin care, hair care, and body products. You may recognize this company as one of the country’s top beauty and makeup brands for women.

Finally, the Body Shop is also well-known. The British cosmetics, skincare, and perfume company uses natural ingredients in their products. They also pride themselves on not using animals to test their products. They offer their brand across 66 countries.

Is Beautylish Worth Using?

Shopping cosmetics products is now made easier, effective, and a less time-consuming task thanks to online beauty retailers like Beautylish. The app may be new, but it has been designed with the user in mind. Great deals are available through the app, providing affordable skin care products and beauty products. For those who want a variety in their online shopping, as well as lower prices, the app is ideal. It’s certainly worth using!


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