Ava Fertility Tracker Review: Should You Buy This Fertility Tracking Bracelet?

Over six million women in the United States aged 15 to 44 experience difficulties getting pregnant or staying pregnant. So Ava, a company specializing in digital diagnostics and therapeutics, has developed a product that provides insights at various reproductive cycle stages via wearable technology. The company’s fertility bracelet, which the FDA cleared earlier this year, might give hope to women who struggle to conceive.

But how does this product work? And what do users think? Read more in this Ava fertility tracker review.

What Is Ava Fertility Tracker?

Ava claims its fertility tracking bracelet “increases the chances of pregnancy.” The company says it can identify a woman’s five-day fertile window and tell them when they are ready to conceive up to four days earlier than luteinizing hormone (LH) tests. Ava also says its product gives 50 percent more accurate readings than some period-tracker mobile apps.

“Go beyond ovulation. Take control of your cycle and make every fertile day count,” says Ava on its website.

How Does It Work?

When a user sleeps with the fertility bracelet on her wrist, the sensors in the product collect data and sync it to an iPhone or Android app. The app tells the user about her reproductive cycle and suggests the best five-day period to try for a baby. Ava has tested the product for cycles of 24-35 days. Users can adjust the size of the bracelet from 4.9 inches to 8.1 inches.

These tracking bracelets can also provide users with additional health insights. Each tracker monitors body temperature, sleep levels, resting pulse rate, and physiological stress. Users can access these insights for up to a year on the Ava app and download PDF reports for their last 12 recorded reproductive cycles.

What’s the Science Behind the Product?

Ava has carried out clinical trials and published the results of those trials in peer-review journals. These bracelets continuously measure wrist skin temperature to detect ovulation and track five physiological signals of fertility in the menstrual cycle.

“Ava’s sensor bracelet collects data 25 times per second while the user sleeps. This information is then analyzed to pinpoint her fertile window in real-time using multiple algorithms,” says Ava. “Our team of data scientists develop the advanced algorithms that drive Ava’s technology, processing the data collected from our users and applying machine-learning algorithms to provide the most accurate results for the broadest range of women’s cycles.”

How Much Does It Cost?

Ava fertility tracking bracelets cost $279. For that price, you receive one bracelet, access to the Ava app, membership to Ava’s online community, and free shipping. For $309, Ava offers a full refund if the user doesn’t fall pregnant within 12 months. For $359, the company offers a full refund if the user doesn’t get pregnant within six months. Users also receive a pregnancy e-book at the top two pricing tiers.

Ava Fertility Tracking Bracelet Pros

• Suits various wrist sizes
• Comes with a USB cable and user instructions
• Made from biocompatible materials
• FDA cleared
• CE certified
• Ava app available on iOS and Android

Ava Fertility Bracelet Cons

• Pacemaker wearers can’t use product
• Costs extra for a six- or 12-month guarantee
• Mixed user reviews

What Users Think

Ava’s fertility tracking bracelet currently has an average user score of 3/5. Here’s what some users think:

• “I’ve worn it for two months, and the ‘predictions’ haven’t changed at all since I originally entered in my background data myself. Also, the data shows no discernable pattern that would indicate one is ovulating. You cannot enter in OPK results when they are not in alignment with one another either.” (Alo2484)
• “This did not work for me at all. I was doing natural cycles (just tracking temperature) along with this, and that knew my cycle perfectly even though it had less data. This bracelet always guessed I ovulated a week before I actually did. Even after almost a year of tracking, it couldn’t get my cycle right.” (Franck and company)

However, other reviews are more positive:

• “I am loving my Ava bracelet! Not only is it comfortable and convenient (only have to wear it at night), but it provides me with so much data as it relates to my cycle. My husband and I are trying to conceive, and with the help of Ava, I’m able to identify my five most fertile days. What’s great about the bracelet is that I don’t have to track my temperature daily (it does it for me), nor do I have to remember to take an ovulation test.” ( Castello)
• “For now, I’m using the Ava bracelet to simply track my cycle and its variations and find that it’s really fun!” (Jen C.)
• “I love my Ava tracker! Ava has allowed me to understand my cycle and feel in control of my fertility, from its sleek design and weightlessness to easy-to-follow instructions and accurate predictions. I also love reading all the articles and FAQs available on the app. I highly recommend this product to anyone interested in learning more about their cycle and fertility.” (Noah K.)

Ava Fertility Tracker Wristband: Conclusion

Ava claims its fertility bracelet can improve the chances of pregnancy by suggesting the best times to conceive. It says it does this by analyzing data during sleep and using complicated algorithms to generate insights into the reproductive cycle. There are mixed customer reviews for this product online, with some users doubting the accuracy of the predictions made by the Ava app, as well as the technical quality of the wristband itself. Still, other users say they love the data the app provides and commend the wristband for its comfort and ease of use. 

Read more wearable technology reviews on intech.media.